In this episode of Smart Selling, I answer a very common question: “How do I say ‘no’ to a customer, or know when to walk away?”
Have you ever had to say ‘no’ to a customer? What worked for you, and what didn’t? I’d love to hear from you – leave me a comment!
Smart Selling is a series of video tips where Jill Harrington, President of SalesSHIFT, answers your BIG HAIRY sales questions in less than four minutes. To be notified of new videos in this series, click here. If you have a question you’d like Jill to answer, let us know!
I’ve been in the printing business for 42 years. The nature of this business is customer/ printer collaboration there’s no getting around this fact. printing is a service manufacturing business and there are certain rules of physics that apply. Sometimes, depending upon the equipment you have the answer has to be no. Sometimes, if the customer wants to do something with a piece of paper in a timeframe that’s impossible, then the answer is again no. Saying yes and then failing not only loses that customer but it also damages your reputation as an expert.