Your untapped selling power

Are you ignoring an immediate source of incremental revenue and profits?

….Many companies are.

And guess what? It’s right under your nose.

Think about this:

• Who has regular access to, and frequently interacts with, your customers?
• Who do your customers willingly share information with because they view them as a non-threatening resource that won’t turn every conversation into a selling opportunity?

The answer:

Your project managers, customer service reps and support specialists. The people who talk to, and interact with, your customers on a frequent and / or regular basis.

Am I suggesting that you teach sales skills to all of your support teams?

No… and yes.

Offer sales training to most non–sales or service people, and watch them run screaming in the opposite direction. Offer them a program that enables them to develop stronger relationships with their customers, while contributing in valuable ways to the customer’s success, and they’ll thank you – while also driving revenues and profits into the company.

How do I know this? Because I’ve tested this concept, and have discovered that support teams desperately want to contribute in ways that provide greater meaning and significance to their role.

As a result of this testing we’ve developed a training program specifically for frontline non-sales staff and service professionals that enables them to effectively contribute to the revenue and profit growth of the company. And, at the same time, help build a strong sales culture throughout your organization.

THE “C” FACTOR
Powering your Customers’ success
Through Credibility, Curiosity and Contribution

This program strengthens your support teams’ ability to:

• Build immediate credibility with both external and internal customers and be perceived as a high value resource.
• Develop “business curiosity” and become masterful at asking questions and engaging customers in dialogues that deepen understanding and point to bigger / new opportunities.
• Become powerful “dot connectors,” proactively connecting your company’s capabilities to what is important to your customers.
• Gauge priorities from the customer’s point of view so that they provide high value input that differentiates your company in the customer’s eyes.
• Know what and when to share valuable information with sales and leadership resources to build the growth of your company around critical customer priorities.

Do you own a small business or work in professional services?

The “C” Factor is ideal for small business owners and professional services experts (lawyers, financial advisors, accountants, engineers, consultants and more) who, by necessity, are part of the sales function and may be struggling with their personal sales effectiveness.